The Colorectal Cancer Association Of Canada has launched an online campaign to bring awareness to colorectal cancer screening.
By visiting the site http://www.getyourbuttseen.ca
Users can upload images of different bottoms or of their own and post to their freinds on facebook.
The Objective to raise awareness about the importance of getting screened for colon cancer. The company that created the campaign said ‘ The Campaign is meant to remind people of the benefits of early detection in a playful way.